Two friends have launched a crowdfunding campaign to fulfil their mission of turning the capital’s wasted apples and pears into handmade cider.
‘Food waste geeks’ seek crowdfunding support for business turning London's wasted apples and pears into cider
Self-proclaimed “food waste geeks” Lizzie Pegler, 27, and Rosa Fletcher, 28, have spent two years creating Local Fox after teaching themselves how to press cider by watching YouTube videos.
They have since led more than 700 volunteers — including City bankers on company away days and schoolchildren — in harvesting 15 tonnes of fruit languishing in gardens, orchards and parks.
They then made 15,000 bottles of cider and juice in their 1,600 sq ft press in Walthamstow. All fruit donors receive bottles of Local Fox.
The venture, sponsored by charity The Orchard Project, made agreements with Redbridge and Barnet councils to gather fruit.
This summer nearly two tonnes of apples and pears were harvested from Mill Hill orchard alone.
The team’s initial funding has run out and they are trying to raise £17,500 to stay open and press 18 tonnes of fruit next year.
They will be selling Local Fox at Walthamstow Winter Wonderland and invite stockists to get in touch.