Shoppers in south London can buy groceries in Sainsbury’s without even going to the checkout

In a first, shoppers in south London can now buy groceries in Sainsbury’s without going to the checkout or self-service scanner.

By just using their phone, shoppers can skip the queue all together and scan what they need themselves in the Clapham North branch of the chain store.

The supermarket is trialling a new scan, pay and go technology that will enable customers to buy products by scanning them on their smart phone.

The trial is thought to be the first of its kind in not just London, but the whole of the UK.

Using the latest version of the SmartShop app, shoppers will be able to scan their shopping and then pay for it through the app, from anywhere inside the shop.

Customers can already use SmartShop in 68 Sainsbury’s supermarkets, but the trial in Clapham will step up the technology further.

Instead of paying for shopping at a designated till point, Clapham shoppers can pay for their basket from anywhere in the store.​

Sainsbury’s Group Chief Digital Officer,ClodaghMoriarty, said: “Technology and changing customer shopping habits have transformed the way people buy their groceries.

“Our teams are constantly working hard to bring new convenient shopping experiences to customers and we’re delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free.

“The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go.”

Customers who prefer to pay by till still can, though.

Sainsbury’s said this option will still be available, but feedback will be heard from the Clapham branch to see if the technology should be rolled out elsewhere.

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