Amazing things to do at Newburgh Street in Soho

On Newburgh Street once there was a shop from which the revolution in the fashion world of the 60s began.

Vince is the pseudonym of photographer Bill Green and the name of his store opened in 1954, which specialized in selling risky images of male bodies at a time when homosexuality was outlawed. Here they also sold bright costumes for the boys, which served as an alternative to the gray postwar models and became popular among gay clients.

One of Vince's sellers, John Stephen, dressed the Beatles, Kinks, Jimi Hendrix and the Rolling Stones. Vince began the tailoring tradition in this part of the West End, which since then has gained the fame of a hotbed of subcultural fashion. Punks, skinheads and new romantics - all dressed here. And while zone one is no longer the center of London's alternative culture, this corner in Soho is still famous for indie fashion shops, stylish boutiques and experimental street styles.

If Carnaby Street is not for you, take a walk on Newburgh Street. Behind its stylish display cases you will find a wide choice of branded clothes, unusual shopping malls and modest eateries.

Drink it.

A pint of beer on Friday on the pavement near White Horse. A cup of strong black coffee in Department of Coffee and Social Affairs, around the corner of Lowndes Court. Listening to vinyl records and sitting in leather armchairs from Bentley, drink whiskey from a crystal glass and have a haircut in the club style of Pankhurst.

Eat it.

Pork brisket or ravioli with truffle in Ugly Dumpling. For dessert, order a pecan pie. Venison with maple pear and creamy apple rice pudding in a cozy restaurant Antidote. Excellent cakes at Carnaby Burger Co., where the walls are decorated with covers of books from Penguin and black and white portraits of authors and rock and roll stars.

Do it.

Manicure-pedicure near Foubert's Place in Cowshed. In this spa, which looks like an upscale rustic kitchen in central London, you will be offered a glass of wine. Take a look at the lo-fi photo workshop Lomography, where you can buy modern lenses, retrospective lenses and cameras from a tin can.

Buy it.

A quaint laptop, a chic Runwell watch or a leather handmade handbag. The best flannel shirt that you ever had, and other quality clothes from Filson. A pair of jeans from Levi's Vintage Clothing, which has archival items, history of which goes back 140 years. From frames to sunglasses in Cubitts. Located just around the corner from the Marshall Street store is so "cool" that artist Becky Allen works there, who creates charming napkins for cleaning glasses and silk handkerchiefs for elegant men.

After...

Try a sugar cocktail with on order made cake, truffles and hot chocolate in the cafe on the top floor of the three-story Choccywoccydoodah shopping center.

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