On Newburgh Street once there was a shop from which the revolution in the fashion world of the 60s began.
Vince is the pseudonym of photographer Bill Green and the name of his store opened in 1954, which specialized in selling risky images of male bodies at a time when homosexuality was outlawed. Here they also sold bright costumes for the boys, which served as an alternative to the gray postwar models and became popular among gay clients.
One of Vince's sellers, John Stephen, dressed the Beatles, Kinks, Jimi Hendrix and the Rolling Stones. Vince began the tailoring tradition in this part of the West End, which since then has gained the fame of a hotbed of subcultural fashion. Punks, skinheads and new romantics - all dressed here. And while zone one is no longer the center of London's alternative culture, this corner in Soho is still famous for indie fashion shops, stylish boutiques and experimental street styles.
If Carnaby Street is not for you, take a walk on Newburgh Street. Behind its stylish display cases you will find a wide choice of branded clothes, unusual shopping malls and modest eateries.