Fire Roasted Coffee, Pulp & Press join up in downtown location

It's a coffee and juice combo.

Two successful London companies have struck a partnership as Pulp & Press Juice Co. moves its flagship London retail store into the Fire Roasted coffee location at King and Talbot Streets - writes lfpress.com.

For the past four years Pulp and Press has been located on Central Avenue, just north of Victoria Park. That location was shut down moved and relocated to the Fire Roast cafe last month.

A grand opening will be held on Nov. 17-19.

Christian Vemb, Pulp & Press president and co-founder, said the high-traffic location will reach more consumers and strengthen both brands.

“We wanted to be in a more central location, and now our juices are more readily available to everyone in the downtown core,” Vemb said.

The former location, he said, was only had take-out service, while the Fire Roasted Cafe, which opened in 2013 across from Budweiser Gardens, has tables for customers.

Dave Cook founded Fire Roasted Coffee in 2007 to process and sell quality fair trade coffee. It now has four locations.

Pulp & Press was founded in 2013 and now is sold by about 500 retailers in Ontario, Quebec and B.C., including major chains such as Metro, Loblaw and Farm Boy. The company recently landed a distribution deal with Costco stores in the Toronto area.

The company produces premium organic, cold-pressed juices from a variety of fruits and vegetables including apple, lemon, beets, fennel, pineapple, grapefruit cucumber, kale and ginger, in 11 different combinations.

Sales have now grown to 12,000 to 15,000 bottles a week. To keep up with demand, Pulp and Press contracted out its production to a processor in Saint-Hyacinthe, Que., east of Montreal.

Read more news of London on our site.

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