London brewery Ubrew has started selling new type of beer, the recipe of which is made up by artificial intellect. The idea of Intelligent X beer is that a special artificial intellect collects customers` feedbacks about what they like about beer and what they dislike. After this, basing on the data received A.I makes changes to the recipe in order to achieve the ideal taste.
One of the founders of the project, Hugh Leith, said: "Customers try our beer and tell their opinion about it to our bot in Facebook Messenger. After that, the collected reviews are used by artificial intellect to improve the recipe."
"People who like craft beer enthusiastically took our initiative. They understand that the process is still controlled by a professional brewer. Artificial intellect just creates an ideal recipe."